Notes on AI agents, product taste, company building, and the occasional lesson from restoring an old farmhouse in Tuscany.

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March 31, 2026 ยท Writing

Why personal sites still matter

A personal site is still the cleanest way to explain what you are building, what you believe, and how to reach you.

A social profile answers the wrong question.

It tells people where I post, not what I care about. It shows recency, not taste. And it usually compresses a person into whatever the platform happens to reward that month.

A personal site does the opposite.

It gives me one place to say:

  • what I am building
  • what I have done
  • what I am learning
  • how to reach me

That sounds simple, but simplicity is the point.

A site is a forcing function for clarity

If a sentence feels awkward on a personal site, the idea behind it is usually still fuzzy.

That makes a homepage useful beyond marketing. It is a small exercise in intellectual honesty. You decide what deserves to stay, what is stale, and what you no longer want to be known for.

A small corner of the internet you actually own

Feeds are rented land. A site is a home base.

I like having a place that does not need an algorithm to decide whether it is worth showing to somebody. If a person wants context on who I am, they should be able to find it directly and get the uncompressed version.

The bar does not need to be high

A personal site does not need to be complicated.

It needs a clear voice, a few real opinions, and enough structure that people can orient themselves quickly. If it grows into a proper archive over time, great. If not, it still did its job.

That is why a blog belongs here too. A homepage says what is true right now. A blog shows how the thinking evolves.